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Livetarget Hollow Body Sunfish

Each year at ICAST, LiveTarget Lures seems to have a new bait that steals the spotlight in fishing lures. This year was no different as the company won Best of Show in the Soft Lure category with the launch of their new Hollow Body Sunfish. Video from Dave Mercer’s Facts of Fishing started floating around the internet prior to the start of ICAST, getting every bass angler who watched psyched about the baits release. The date for the bait’s release should be mid-November. You can expect to pay around $14.00 for the bait, which isn’t uncommon for LiveTarget branded lures. Check out Mercer’s video below!

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